Upgrading to a new CRM system brings convenience and several benefits to your company. With an automated database, you can basically access any relevant information (such as inventory or annual sales reports) with just a single click. However, there are also cases where the new system brought about disasters that can hurt your business endeavors in the long run.
Why Do CRM Implementations Fail?
While implementing a CRM software for your business needs can help increase work productivity and efficiency, not to mention it can also help save money for your company, it often doesn’t work out the way you want it to. The premise of having a better and more streamlined operation might be tempting enough to attract business owners to make a change – but they must also put in their own efforts if they want the implementation to succeed.
There have been several CRM implementation disappointments in Singapore businesses. The good news is, you have methods to increase your company’s odds for success. Implementing a new cloud CRM system is initially intimidating, especially if you’re new to the technology, but you can always learn a thing or two from failed CRM implementations.
Reasons for CRM Deployment Failures
1. Too many unnecessary features
It is easy to get overwhelmed with the advanced and state-of-the-art features a customer relationship management system offers. Flashy interface aside, these features might not actually offer the necessary tools you need to effectively run the day-to-day operation of your business – such as order and sales management.
Before you select a CRM system for your business needs, figure out what you need most on the daily. What problems are you seeking to solve? What tasks would you like to automate? Define your goals to select an effective system like crystal dash from Singapore that can address those concerns.
2. Relying only on the system
A cloud CRM system may be the holy grail in the business world, but at the end of the day, it is only another tool to help you achieve your goals. Successful implementations rely on staff who are well-versed with the system; allowing the CRM software database to keep records up to date. Every employee must contribute to the overall success of this implementation of by showing their commitment in boosting a customer-centric approach when handling business matters.
Be sure to set reasonable goals (too much ambition will be tricky!) and work hard to exceed them. Doing so will not only keep your staff’s morale up but it will also help your business grow steadily.
3. Unreasonable price to pay
Whether you handle a big or small corporation, it is important to take into consideration the company’s budget for a customer relationship management system. Don’t choose a system that exceeds what the company can only afford. Select a CRM system that is justifiable for its price, while not hurting your business’ finances.
One benefit to implementing a CRM system is that it is likely to increase sales – however, it takes time especially if you’re building crucial customer connections and relationships. Don’t jump the gun by selecting an unnecessarily expensive system that may only bring your business to a halt before the sales begin to kick in.
4. Everyone isn’t on board
Lack of cooperation from your teams – such as the customer service and sales management staff – can degrade CRM projects to the point of failure. Don’t push through with the new system implementation if the executives weren’t involved in the selection process. You have to carefully weigh in everyone’s concerns, especially if it affects the way they do their jobs on the daily.
You are likely to modify most of your customer-facing business processes, alter staff performance measures and adjust the way your present sales reports; which makes it crucial for your team members to review and collectively reach an agreement on the proposed strategy. You’d want everyone to buy in and be on board with the idea.
Conduct this before you browse through potential vendors, sign any written contracts, and commence the implementation process.
5. Too many changes, so little time
Achieving a successful CRM implementation in Singapore doesn’t just happen overnight, nor can it be probable even after a mere week. Some business owners even go to the extent of eliminating existing software to create a big push and use the new system. Keep in mind that too many changes within such a brief time period can cause confusion to your team, and your business’ customer service will also suffer as a consequence.
Begin by rolling out simple features in phases. That way, it’ll be easier for your employees to get acquainted with how the system works. Replace manual workarounds with CRM automation if you want them to realize the benefits the system has on their jobs. Remember that the easier you make it for both your employees and customers, the more successful your implementation will be in the long run.
Knowing what not to do allows you to learn how to handle your company’s CRM implementation. It is a risky and intimidating move to begin with, but with due diligence and perseverance, your implementation efforts won’t be in vain.
Keep in mind that there’s no hack to overnight success. Your best shot at allowing the system to integrate with your existing business processes is to give your employees some exposure and briefing. That way, they’ll know how the system works and how it can make their jobs a whole lot easier.
Lastly, take their inputs, ideas, and feedbacks into consideration as well. Running a business is not a one-man/woman job. As the adage goes, ‘Teamwork makes the dream work.’ Trust us when we say; you will be glad you did.
Disclaimer: This list is compiled in no particular order.
